Salwa Al-Baker An expert in Human Resources and Public Relations with extensive practical experience spanning over a decade. Specialized in leading work teams, developing institutional systems, and building effective corporate communication initiatives.
My professional journey began with a strong academic foundation in Business Administration and Human Resources.
I believe that continuous development and lifelong learning are the path to achieving both organizational and personal excellence.
I reject the artificial divide between technical and human aspects of HR management—because an employee is never just a system entry, but a story, ambitions, and life circumstances. That’s why I build workplaces that center people in strategy, creating authentic balance between performance and well-being, results and relationships.
Through the initiatives I’ve led, the systems I’ve developed, and the training programs I’ve helped design, my goal has always been to create a tangible impact, one that resonates with every individual in the organization and translates into a healthy, adaptable, and sustainable work culture.